{"id":965,"date":"2024-10-02T14:15:43","date_gmt":"2024-10-02T12:15:43","guid":{"rendered":"https:\/\/www.vous.sncf-connect.com\/blog\/?p=965"},"modified":"2024-10-02T14:15:45","modified_gmt":"2024-10-02T12:15:45","slug":"dans-les-coulisses-de-notre-newsletter-correspondances","status":"publish","type":"post","link":"https:\/\/www.vous.sncf-connect.com\/blog\/dans-les-coulisses-de-notre-newsletter-correspondances\/","title":{"rendered":"Dans les coulisses de notre newsletter Correspondances"},"content":{"rendered":"\n

Tout au long de l’ann\u00e9e, les \u00e9quipes SNCF Connect travaillent \u00e0 faire \u00e9voluer l’application et le site internet mais pas seulement. Elles \u0153uvrent \u00e9galement \u00e0 vous offrir une exp\u00e9rience de voyage compl\u00e8te, alliant nos fonctionnalit\u00e9s mais aussi des id\u00e9es de voyages et une communication au plus pr\u00e8s de ses clients. <\/p>\n\n\n\n

Une nouvelle newsletter appel\u00e9e Correspondances a donc fait son apparition il y a quelques mois et nous vous proposons aujourd’hui de d\u00e9couvrir les coulisses de ce projet !<\/p>\n\n\n\n

Voici l’interview avec Marie G, conceptrice-r\u00e9dactrice : <\/strong><\/p>\n\n\n\n

\"\"<\/figure>
\n

Quand a \u00e9t\u00e9 lanc\u00e9e la newsletter Correspondances\u202fet dans quel contexte\u202f?<\/strong><\/h4>\n\n\n\n

La 1\u00e8re \u00e9dition de notre newsletter Correspondances a \u00e9t\u00e9 envoy\u00e9e le 1er juin 2024.  <\/p>\n\n\n\n

Une newsletter \u00e9ditoriale sur un angle inspirationnel \u00e9tait d\u00e9j\u00e0 envoy\u00e9e chaque mois par nos \u00e9quipes marketing. Pour renouveler nos prises de parole, nous avons souhait\u00e9 reformater compl\u00e8tement cette newsletter et proposer un nouveau concept avec un contenu tr\u00e8s diff\u00e9renciant, plus \u201cexp\u00e9rientiel\u201d, incarnant un ton SNCF Connect, et ce afin de cr\u00e9er davantage de proximit\u00e9 avec nos clients.   <\/p>\n<\/div><\/div>\n\n\n\n

A quelle fr\u00e9quence les clients de SNCF Connect peuvent-ils la recevoir\u202f? <\/strong><\/h4>\n\n\n\n

Chaque mois, vous pourrez d\u00e9couvrir un nouveau num\u00e9ro de Correspondances !  <\/p>\n\n\n\n

Quel est l\u2019objectif de cette newsletter Correspondances\u202f? <\/strong><\/h4>\n\n\n\n

Entretenir le lien avec nos clients en leur proposant un contenu recherch\u00e9 et novateur, avec un angle nouveau sur le voyage et les voyageurs !  Chaque newsletter commence par un vrai \u201cEdito\u201d abordant la th\u00e9matique du mois, suivi d\u2019interviews de clients qui nous partagent leurs exp\u00e9riences – notre \u201cDuo C\u00f4te \u00e0 C\u00f4te\u201d -, puis enfin des astuces pour mieux utiliser l\u2019application et des id\u00e9es pour voyager en train avec Connect bien s\u00fbr !  <\/p>\n\n\n\n

Il y a des t\u00e9moignages dans cette newsletter. Est-ce que tout le monde peut t\u00e9moigner\u202f?  <\/strong><\/h4>\n\n\n\n

Tout \u00e0 fait, chaque mois, nous annon\u00e7ons le th\u00e8me du mois suivant et faisons un appel \u00e0 t\u00e9moignages invitant \u00e0 nous envoyer un mail \u00e0 edito@connect-tech.sncf<\/a>. De nombreux clients ont d\u00e9j\u00e0 vu leur t\u00e9moignage publi\u00e9 !\u00a0<\/p>\n\n\n\n

Est-ce que vous pouvez nous donner un petit indice sur une des th\u00e9matiques pr\u00e9sent\u00e9es dans les prochaines newsletters\u202f? <\/strong><\/h4>\n\n\n\n

La newsletter de novembre sera consacr\u00e9e au train de nuit, une mani\u00e8re de voyager qui redevient tr\u00e8s tendance et int\u00e9resse de plus en plus nos clients. Vous pourrez y lire des t\u00e9moignages et des conseils pour adopter ce mode de voyage. En d\u00e9cembre, il sera question de records et de challenges en tout genre… mais chut, je n\u2019en dirai pas plus ! Bonne lecture ! <\/p>\n","protected":false},"excerpt":{"rendered":"

Tout au long de l’ann\u00e9e, les \u00e9quipes SNCF Connect travaillent \u00e0 faire \u00e9voluer l’application et le site internet mais pas seulement. Elles \u0153uvrent \u00e9galement \u00e0 vous offrir une exp\u00e9rience de voyage compl\u00e8te, alliant nos fonctionnalit\u00e9s mais aussi des id\u00e9es de voyages et une communication au plus pr\u00e8s de ses clients. Une nouvelle newsletter appel\u00e9e Correspondances a donc fait son apparition il y a quelques mois et nous vous proposons aujourd’hui de d\u00e9couvrir les coulisses de ce projet ! Voici l’interview…<\/p>\n

Lire la suite Lire la suite<\/span><\/a><\/p>\n","protected":false},"author":14,"featured_media":966,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,13],"tags":[],"class_list":["post-965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouveautes","category-portrait"],"yoast_head":"\nDans les coulisses de notre newsletter Correspondances - Articles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vous.sncf-connect.com\/blog\/dans-les-coulisses-de-notre-newsletter-correspondances\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dans les coulisses de notre newsletter Correspondances\" \/>\n<meta property=\"og:description\" content=\"Tout au long de l’ann\u00e9e, les \u00e9quipes SNCF Connect travaillent \u00e0 faire \u00e9voluer l’application et le site internet mais pas seulement. 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