{"id":1083,"date":"2024-12-02T16:25:12","date_gmt":"2024-12-02T15:25:12","guid":{"rendered":"https:\/\/www.vous.sncf-connect.com\/blog\/?p=1083"},"modified":"2024-12-02T16:25:13","modified_gmt":"2024-12-02T15:25:13","slug":"rechercher-vos-trajets-en-train-sur-internet-quelles-actions","status":"publish","type":"post","link":"https:\/\/www.vous.sncf-connect.com\/blog\/rechercher-vos-trajets-en-train-sur-internet-quelles-actions\/","title":{"rendered":"Rechercher vos trajets en train sur internet\u00a0: Quelles actions ?"},"content":{"rendered":"\n

En juin dernier, nous avons r\u00e9alis\u00e9 un sondage \u00e0 propos de la recherche de vos trajets sur internet. L\u2019objectif \u00e9tait principalement de co-construire ces pages avec nos \u00e9quipes et partager avec nous votre page id\u00e9ale afin d\u2019avoir toutes les informations pour un voyage serein.<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 vos retours, nous avons identifi\u00e9 plusieurs domaines d\u2019am\u00e9lioration pour mieux vous accompagner dans la recherche de vos trajets sur internet. <\/p>\n\n\n\n

Vos retours en image :<\/p>\n\n\n\n

\"Infographie<\/figure>\n\n\n\n

Et si vous souhaitez en savoir plus, \u00e7a se passe ici<\/a>.<\/p>\n\n\n\n

Ce sondage a permis \u00e0 nos \u00e9quipes d\u2019avancer sur les actions suivantes :<\/p>\n\n\n\n

Action n\u00b01 : Harmonisation des r\u00e9sultats de recherche<\/strong><\/h2>\n\n\n\n

Suite \u00e0 vos retours, nous avons constat\u00e9 une confusion entre les liens sponsoris\u00e9s et non sponsoris\u00e9s dans les r\u00e9sultats sur votre moteur de recherche.<\/p>\n\n\n\n

Pour y rem\u00e9dier, nous avons travaill\u00e9 avec nos \u00e9quipes afin d\u2019harmoniser l’apparence de ces liens.<\/p>\n\n\n\n

D\u00e9sormais, lors de votre recherche, que ce soit le lien sponsoris\u00e9 ou non sponsoris\u00e9, vous verrez le m\u00eame logo SNCF Connect \u00e0 c\u00f4t\u00e9 du lien ainsi qu\u2019un r\u00e9sultat similaire sur ces pages.<\/p>\n\n\n

\n
\"Capture<\/figure>\n<\/div>\n\n\n

Action n\u00b02 : R\u00e9organisation des informations essentielles<\/strong><\/h2>\n\n\n\n

Vous nous avez signal\u00e9 que certaines informations, comme les prix, apparaissent trop tardivement dans votre parcours de recherche.<\/p>\n\n\n\n

Pour am\u00e9liorer cela, nos \u00e9quipes m\u00e8nent actuellement des tests afin de r\u00e9organiser l’ordre d’affichage des informations. L’objectif est de mettre en avant plus rapidement les \u00e9l\u00e9ments les plus importants pour vous : le nombre de trajets quotidiens, les horaires et les prix.<\/p>\n\n\n\n

Ces tests nous permettront de d\u00e9terminer la meilleure fa\u00e7on de pr\u00e9senter ces informations pour faciliter votre recherche de trajets.<\/p>\n\n\n\n

Une simplification du bloc \u00ab Contenu \u00bb ?<\/strong><\/h2>\n\n\n\n

Vos retours nous ont \u00e9galement permis de comprendre que le bloc \u00ab\u00a0Contenu\u00a0<\/strong>\u00bb \u00e9tait jug\u00e9 trop long, rendant la recherche d’informations difficile.<\/p>\n\n\n\n

Pour r\u00e9soudre ce probl\u00e8me, nous avons men\u00e9 des tests sur la r\u00e9organisation de ce contenu avec un r\u00e9sum\u00e9 du trajet et l\u2019introduction d\u2019ic\u00f4nes. Cependant, apr\u00e8s analyse, nous avons constat\u00e9 que l’impact de ces changements n’\u00e9tait pas concluant. Nous avons donc d\u00e9cid\u00e9 de revenir \u00e0 la pr\u00e9sentation initiale du bloc \u00ab\u00a0Contenu\u00a0\u00bb pour le moment.<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 vous, ces actions vont permettre d\u2019am\u00e9liorer l’exp\u00e9rience de tous nos clients.<\/p>\n\n\n\n

Un grand merci \u00e0 tous les membres de Connect & Vous qui ont contribu\u00e9 \u00e0 ces projets. Votre implication est essentielle pour nous permettre de vous offrir des services toujours plus adapt\u00e9s \u00e0 vos besoins.<\/p>\n\n\n\n

L\u2019\u00e9quipe Connect & Vous<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

En juin dernier, nous avons r\u00e9alis\u00e9 un sondage \u00e0 propos de la recherche de vos trajets sur internet. L\u2019objectif \u00e9tait principalement de co-construire ces pages avec nos \u00e9quipes et partager avec nous votre page id\u00e9ale afin d\u2019avoir toutes les informations pour un voyage serein. Gr\u00e2ce \u00e0 vos retours, nous avons identifi\u00e9 plusieurs domaines d\u2019am\u00e9lioration pour mieux vous accompagner dans la recherche de vos trajets sur internet.  Vos retours en image : Et si vous souhaitez en savoir plus, \u00e7a se passe…<\/p>\n

Lire la suite Lire la suite<\/span><\/a><\/p>\n","protected":false},"author":14,"featured_media":1098,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-co-construction"],"yoast_head":"\nRechercher vos trajets en train sur internet\u00a0: Quelles actions ? -<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les am\u00e9liorations apport\u00e9es sur SNCF Connect : r\u00e9sultats harmonis\u00e9s et infos essentielles r\u00e9organis\u00e9es gr\u00e2ce \u00e0 vos retours.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vous.sncf-connect.com\/blog\/rechercher-vos-trajets-en-train-sur-internet-quelles-actions\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rechercher vos trajets en train sur internet\u00a0: Quelles actions ?\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez les am\u00e9liorations apport\u00e9es sur SNCF Connect : r\u00e9sultats harmonis\u00e9s et infos essentielles r\u00e9organis\u00e9es gr\u00e2ce \u00e0 vos retours.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vous.sncf-connect.com\/blog\/rechercher-vos-trajets-en-train-sur-internet-quelles-actions\/\" \/>\n<meta property=\"og:site_name\" content=\"Articles\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-02T15:25:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-02T15:25:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vous.sncf-connect.com\/blog\/wp-content\/uploads\/2024\/11\/image-rex-seo-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"339\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Meryem Turhan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meryem Turhan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vous.sncf-connect.com\/blog\/rechercher-vos-trajets-en-train-sur-internet-quelles-actions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vous.sncf-connect.com\/blog\/rechercher-vos-trajets-en-train-sur-internet-quelles-actions\/\"},\"author\":{\"name\":\"Meryem Turhan\",\"@id\":\"https:\/\/www.vous.sncf-connect.com\/blog\/#\/schema\/person\/8911857a87a39825376e164e2246a6e6\"},\"headline\":\"Rechercher vos trajets en train sur internet\u00a0: Quelles actions ?\",\"datePublished\":\"2024-12-02T15:25:12+00:00\",\"dateModified\":\"2024-12-02T15:25:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vous.sncf-connect.com\/blog\/rechercher-vos-trajets-en-train-sur-internet-quelles-actions\/\"},\"wordCount\":435,\"publisher\":{\"@id\":\"https:\/\/www.vous.sncf-connect.com\/blog\/#organization\"},\"articleSection\":[\"Co-construction\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vous.sncf-connect.com\/blog\/rechercher-vos-trajets-en-train-sur-internet-quelles-actions\/\",\"url\":\"https:\/\/www.vous.sncf-connect.com\/blog\/rechercher-vos-trajets-en-train-sur-internet-quelles-actions\/\",\"name\":\"Rechercher vos trajets en train sur internet\u00a0: Quelles actions ? 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